The recent legalization of cannabis in Germany has created a new market of people who grow their own plants. Blöm has made it its goal to support these people in this experience and to ensure that the harvest turns out optimally.

Blöm supports its users with an AI-supported app that tracks and accompanies the growing process. The platform's user experience is simplified through gamification and simple input methods and ensures a high retention rate right through to harvest.

The visual appearance of Blöm is colorful, bold, yet clean and clear. This creates visual interest and a quick hook.