FORTYSEVENDREAMS
Briefing
FORTYSEVENDREAMS is a design label that specializes in combining digital products with artworks from the urban environment of Berlin. The core element of the brand is formed by the main abstract character. Through their materiality, the artworks combine the playful aura of the main character with the raw atmosphere of Berlin.
The website should reflect the playful character of the brand and present and sell the artworks in a unique way.
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Development stack
Execution
The website of FORTYSEVENDREAMS uses gamification to break up entrenched UX patterns. In this way, the shopping experience on the site is enriched with exciting interactions and the process is positively remembered. This strengthens the trust of the customer and improves the time-on-site.
The gamification on the website consists mainly of jump‘n‘run mechanisms.The user can control the main character of the brand and navigate playfully through the shopping process.
Through this type of alternative user experience, the website creates a unique adventure that stays in mind and creates a strong bond with the user.
