Pesto Magazine is an online blog on the topics of fashion, interior design and lifestyle. Trend topics are critically examined and considered in relation to historical developments in order to provide a well-founded outlook on future developments.

Pesto's branding is understated and leaves room for visual elements within the blog content, which are often extravagant. The lush green combines elegance with energy and modernity. The layout is largely based on the layout of magazines and print magazines, but is adapted and optimized for digital use.

Pesto's website primarily comprises the blog content, which has plenty of scope for individual layout and media content. This content determines the respective appearance of the individual content.